Online reviews are a crucial part of your marketing strategy. They give potential customers comfort in storing their belongings with you and also improve your Google ranking. They can also be an effective marketing strategy to attract new customers and provide a point of difference from your competitors. This session will discuss how to set up an effective strategy to manage your reviews.
But what happens when you get a negative review? How do you respond? How can you turn a negative review into a positive marketing message? We will use real reviews and responses to show how to manage negative reviews.
The session will include:
- Review management strategies
- How and when to respond to reviews
- How to encourage your customers to review you
- Positive language in review responses
- Engagement not confrontation
- Responding to the reader not the reviewer
- Creating positive messages from negative reviews
- How a negative review can make you more legitimate
- Dealing with fake reviews
Trainer
Rennie Schafer
Cost: £90 + VAT
Note: This training is exclusive to SSA UK & FEDESSA members
