Training for Members

Our regular training sessions are designed specifically for those working in self storage. Held throughout the year on topics that matter the most to your business, they are led by industry experienced professionals.

Delivered either in a live workshop environment or via online interactive webinars, these sessions are suitable for staff and managers within the industry.

Topics include:

UK Legal Issues
Designed for owners and managers of self storage businesses and their key personnel, the objective is to help delegates familiarise themselves with the key areas of risk for self storage businesses. The session also offers practical suggestions on how to manage those risks through proper documents and operational processes. Every self storage manager that signs up customers should complete this course!

Operations Management
This comprehensive day covers the key elements of store operations and management including; Readiness, Debtors, Pricing, Increases, Enquiry Management and Managing Customers. Suitable for all levels from staff to managers and designed to be of benefit to new staff or as a great refresher for existing teams.

Practical Marketing
Relevant to both large operators and single store owners, this training focuses on practial marketing skills. Covering; marketing KPIs, copywriting, branding, websites, customer personas, use of images and video content, design of off-line marketing materials and growth beyond Google. During the session delegates will review and audit their own marketing channels, create an action list for improvements and plot into a marketing template for action.

Social Media Marketing
Delivered by Christel Land and relevant for any owners or staff who manage marketing in self storage either on a full time basis or alongside other duties. Content includes the similarities between social media marketing and SEO, how to create highly engaging, sharable content, the importance of images and video content, which metrics you should be tracking and paid advertising on social
media channels.

Selling Self Storage Online
Mystery shopping has shown that web based sales enquiries are generally handled poorly compared to phone and in-person enquiries. This training session is completely focused on how to best handle online queries and improve your conversion rate through this growing medium. A virtual, but full content interactive session delivered by Rennie Schafer to a small group of
delegates.

Pricing Strategy
Industry expert Dave Davies and SSA UK CEO, Rennie Schafer have combined their significant industry experience and knowledge to develop the Association's first ever Pricing Strategy online training session. A must for anyone that wants to increase revenue from their self storage business.

Sales Training for Self Storage Professionals
Christel Land has transferred her popular live sales training session into a series of video lectures and tasks for members. Login and complete in your own time and at your own pace with 3 months to complete from registration.

Effective Sales Skills for Self Storage
Increase your conversion rates by better tailoring your pitch. Designed as a useful foundation course for those new to the industry, it is equally relevant to staff who already have experience selling self-storage but want to up their skills to the next level. Delivered online over one day, this session combines the foundations of sales with some cutting edge insights into how to sell successfully.

How to implement Dynamic Pricing
Dynamic pricing is a technique used widely in the US self storage industry and many other industries in the UK and Europe. It allows operators to maximise revenue by changing pricing based on a variety of factors that influence demand and customer behaviour. In this session we explain how you can implement a simple supply based dynamic pricing system and expand it to include other factors.

Customer Service Excellence
So, what are the 5 key components of great customer service? How do you deal with those ‘difficult’ customers and turn challenging situations into positive experiences? What types of online and offline tools should you be using to extend the customer service experience beyond direct contact with you? Which factors influence customer loyalty, even after customers stop renting from us? This one-day online session will answer these questions and many more and help you to improve how you negotiate, communicate and even turn a debt collection exercise into a better experience for you and your customer.

Recruit & Retain a Winning Self Storage Team
Finding the right people is essential for the success of your business and the industry as a whole. Get it right and you will gain from staff continuity and loyalty with a successful store team who are happy, motivated, stay longer and deliver on targets. Get it wrong and your business will suffer. Join us to learn how to get it right, first time.

From Start-Up to Success

Learn the tips and tricks when opening up a new self storage store from two industry professionals who, between them, have developed and opened dozens of stores across the country. Split over two days, these sessions explore everything from financing and site selection, through to design and construction, budgeting, planning permissions, branding, staffing and then fill-up. This is the most comprehensive training ever offered to the industry from two of the most successful and skilled self storage operators in the UK. This is a must attend session for anyone starting a new self storage business or building a new store.

Improve your revenue through Add on Sales
There is potential income for your business from not just space but also ancillary products such as packing materials, insurance, office services, deliveries, out of hours access and much more. Learn how you can improve your bottom line and sell more add on sales.

H & S Fire Management
It is essential organisations manage fire safety in line with current regulations - Regulatory Reform Fire Safety Order 2005 - which means any person who has some level of control in premises must take reasonable steps to reduce the risk from fire and ensure people can escape safely if there is. If not, you could be exposing your company to potential fines and prosecutions. It is surprising how many businesses are unaware of the requirements and operational tasks that should be carried out on a weekly, monthly, quarterly, and yearly basis. This session is designed to explain the key fire safety issues and procedures for self storage facilities and details the maintenance regimes and responsibilities for fire safety systems in occupied premises.

Further topics are being added all the time so please do visit this page from time to time to view the latest list or the events calendar for more details.

If you have any suggestions for future training sessions, please contact us on 01270 623150 or by email to [email protected].