Winter Workshop 2026
The SSA UK, with major sponsors, Storage Future are proud to present the 2026 Winter Workshop.
This time heading to Hotel Kitzhof Mountain Design Resort in Kitzhof, Austria.
Two days of speakers, industry workshops, skiing and networking at Hotel Kitzhof Mountain Design Resort.
A warm welcome and an extraordinary Alpine retreat await you at Hotel Kitzhof Mountain Design Resort, nestled in the heart of Kitzbühel.
Experience the perfect blend of modern elegance and Tyrolean charm as you unwind in total comfort. Surrender to breathtaking mountain vistas, immerse yourself in our sophisticated yet cozy ambiance, and let the magic of the Alps captivate your senses.
This exclusive event, open to just 50 delegates, is set to be an event to remember. Numbers are strictly limited, so book early to avoid disappointment
Arrive on Monday 2nd March, ready for two full days, each consisting of business sessions over breakfast before hitting the slopes and rounding the day off with more sessions and a networking dinner. Leaving the hotel to fly home on Thursday 5th March. Or if you prefer, you can stay on and keep skiing all weekend.
All you need to do is get to Innsbruck or Salsburg and hire the skis (if you don’t bring your own), all the rest is organised for you.
Kate Hardcastle
Space, Service & the Science of Choice” – What Retail Can Teach Us About Building a Customer-First Self-Storage Brand
An award-winning professional, consultant and entrepreneur, Kate Hardcastle MBE, a.k.a. The Customer Whisperer is the UK's leading 'go-to' business expert on consumer insight for National TV and Media Her work has included the successful turnaround of ailing retail brands and shopping centres. She will be taking a deep dive into the self storage industry unpacking how consumer behaviour is changing and what that means for our industry. This interactive session will also examine your own business challenges and how you can improve your brand and convert more customers.
Laura Moxham - YBA
Why some businesses convert more AdWords clicks and other benchmarking data.
Laura has analysed online marketing data from self storage businesses all over the UK to set up benchmarking measurements and monitor trends. With over a years worth of data she can provide comprehensive insights into why click throughs from ads are not converting and how to change this. From landing page content to price transparency, what can you change on your digital customer journey to improve conversions and get more value from your AdWords spend.
Oliver Close – CBRE
State of the market
2025 is a somewhat mixed year in terms of self storage performance and transactions. Some operators are showing solid yield growth while others are more moderate. There continues to be strong appetite from institutional investors, yet some major deals have failed to close. There is also more investment into developing new sites. Oliver will present his insights into the market and future predictions for 2026.
Industry challenges and opportunities
This highly interactive session explores the challenges facing the industry and how operators can turn them into opportunities. Led by the delegates it will cover a broad range of issues from use of technology to an increasingly competitive marketplace and potential impact of government regulation.
There will also be the opportunity to spend quality time with the new SSA UK CEO and help shape the future direction of the association.
Tickets include
- 3 nights accommodation in our 5 star hotel a short walk from the main ski lift
- Transfers from Innsbruck or Salsburg
- 2 day lift pass
- 3 dinners including drinks
- Breakfast each morning
- Educational workshops each morning and evening
- A unique opportunity to network with leading independent operators
Tickets are £1750 per person. (There is no VAT).
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