Competition for self storage companies continues to increase on Google each year. Q1 2025 saw a 51% increase in ad depth YoY for storage related searches. This means more advertisers are appearing so it’s more important than ever to have the right strategy in place to make sure when a customer searches, it’s your self storage company they choose to use.
Discover the latest trends with our guest speaker Lucy
Lucy McNeile, Head of PPC for YBA, leads the Google Ads strategy for over 60 self-storage sites across the UK, helping operators cut waste, boost enquiries, and stay ahead of the competition. Known for her data-led, strategic approach, she delivers consistent, measurable results.
A former Paid Search Director and UK Search Awards finalist for 'Best Local PPC Campaign' in 2023, Lucy brings over a decade of experience managing high-performing campaigns across Google, Microsoft, and Amazon.
