This course is for anyone who wants an industry specific, broad understanding of how to market self-storage effectively.

Covering both online and offline media, this training day gives delegates the foundations they need to analyse, plan and execute marketing that will make them stand out in an ever more competitive marketplace. This is an interactive course, where delegates get to discuss and apply the theorical frameworks to real life situations and their own sites or businesses.

Led by Christel Land, this session will cover:

  • Important marketing KPIs and what to measure in the business.
  • How branding is important no matter what size your business is and how to achieve a consistently branded ‘look’, even if you do it all yourself.
  • What the most important elements of a highly converting website are.
  • How to create Customer Personas and how these can be used across the board in your marketing to make it more impactful.
  • Copywriting hacks and how to write content that not only gets engagement but also helps convert customers.
  • A simple formula for how to design offline marketing materials that are aimed at converting customers and generating sales (brochures, flyers, signage etc).
  • Growth beyond Google: a review of which offline marketing activities can be highly rewarding and how to approach these for highest effectiveness (developing strategic partnerships etc).
  • In which context is social media marketing a genuine marketing channel and in which context is it a timewaster.
  • The similarities between social media marketing and SEO
  • How to create highly engaging, sharable content
  • The importance of images and video content and how to get started using these
  • Which metrics you should be tracking
  • A look at the biggest social media platforms and what to specifically do on these to get noticed
  • Paid advertising on social media channels
  • What can we expect from social media marketing in the near future.

This course is relevant to anyone who does marketing in the self-storage industry, at site level or in central management.

Trainer

Christel Land

Christel Land

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Cost: £160 + VAT
Note: This training is exclusive to SSA UK & FEDESSA members
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