YSN | Strategic Pricing

Rennie Schafer

SSA UK & FEDESSA

Rennie is the current CEO of FEDESSA and the Self Storage Association UK, having previously been the CEO of the Australasian Self Storage Association for over 9 years.  Rennie has extensive knowledge of the self storage industry across the world, from the developing Asian markets through to the birthplace of self storage in the USA.  He has over 27 years of association management experience, 21 at CEO level.  Rennie has an MBA from Deakin University and completed the Oxford University High performance leadership programme.

Dave Davies

Double D Consulting

Dave is a well known and accomplished self storage professional with over 21 years of self storage experience.

For 17 years he was an executive board member at Safestore, joining at 15 stores and 40 employees. As a member of the management buyout team in 2004 and the IPO team in 2008, he played a major role in the company’s success and its growth to a FTSE 250 company with over 580 employees and 134 stores, revenues of £112m and EBITDA of £64m, making it the UK’s No 1.

Dave was also Managing Director of Space Maker Self Storage (12 stores) for 6 years before it was acquired by Safestore in 2016.  This provided Dave with invaluable experience in managing and operating a medium size self storage business.                                                                                                                          
Since retiring from Safestore in 2017, Dave has specialised in advising, directing, and assisting small and medium UK and European self storage and container operators to build and maximise their business potential through many areas including, team development, enquiry management and sales process implementation. Above all, Dave specialises in maximising revenue and therefore, EBITDA.

With a trusted network of specialist suppliers, Dave has a unique mix of industry knowledge, business growth experience, coaching and development skills and practical experience that enables him to add value to new start-ups, existing operators and to those looking to optimise their exit.