From Blank Page to Big Picture: Creating Your Marketing Strategy
It all starts with your Marketing Strategy. There’s a lot of confusion between a marketing strategy and plan or tactics. Your marketing strategy is your approach to achieving your business goals while your marketing plan or tactics are the activities that get you there.
Your strategy looks at the 5Ms of Marketing – Mindset, Market, Message, Media and Metrics. You need to approach all your efforts to promote your business in that order. Your marketing plan is about how you’ll get there, so your Product, Price, Place, Promotion, Physical Environment, People and Process – frequently referred to as the 7Ps.
We’ll look at the time you have and your ideal target clients and understand how best to communicate your products and/or services effectively. Then we’ll check that your pricing works, where to find your ideal client and agree on measurement metrics so you can see how well each activity is working.
What are the 5-Ms of Marketing?
- Mindset– accepting that you need to be a marketer FIRST and then a business owner;
- Market – deciding specifically who and where your perfect customer is, give them a personality – an avatar or profile;
- Message – making it compelling; how your service/product will benefit your target customer and solve their problem;
- Media – not relying on one form, such as social media, and trying different things;
- Measure – ensuring you’ve built in how to find out which part of your approach is working.
5Ms of Marketing Strategy
Why you need a Marketing Strategy
It’s essential to get this right and have a marketing strategy that meets the needs of your business, your customers and YOU.
Once you develop a marketing strategy that is perfect for your business you’ll suddenly discover that you can:
- Attract the clients you really want to work with
- Stand out in ways that make the competition irrelevant
- Know confidently what to do and what not to do
- Expect clients to willingly pay a premium to work with you
- Identify the most profitable ways for you to attract new business.
Join us on 23rd of February, on Zoom to learn more about how to create your own marketing strategy.
Speakers
Kim Morrison
Kim Morrison is a marketing strategist and social media specialist. Kim has spent most of her career in marketing. From living a life of adventure and working globally, with different cultures, to 5 years in New York, where she worked for one of the world’s largest cosmetic companies. She’s rolled up her sleeves and turned loss-making businesses into profitable ones, leading a strong team to achieve this and making sure they had fun along the way, even when times were tough. Kim started her own business to make a meaningful impact and enjoy more freedom and flexibility. She created a strategy to simplify her marketing and focus on what truly mattered, balancing both online presence and offline connections. And now, it’s her mission to help others do the same.
Complimentary for all YSN members