Generating enquiries and converting them into paying customers are two of the most important drivers of success in self-storage. But how can operators maximise their marketing to attract more potential customers, and what does it take to turn those enquiries into move-ins?
This practical, educational session will explore both sides of the customer journey, bringing together specialist marketing expertise and hands-on sales experience from within the self-storage industry.
The first half will focus on marketing, with guest speaker, Robbie Cameron from Digital First sharing the key strategies and best practices self-storage operators should prioritise to generate more enquiries. Topics will include website optimisation, Google visibility, paid advertising, customer reviews and improving website conversion.
The second half will focus on sales, with Ben Warcup from Storage World sharing practical advice on how to maximise conversion rates once enquiries come in. From responding effectively and handling customer objections to implementing a consistent follow-up process and securing the booking, the discussion will explore how operators can turn more enquiries into move-ins.
Hosted by Dan O'Sullivan, the session will combine expert insights, practical examples and an opportunity for attendees to ask questions.
Whether you're looking to generate more enquiries, improve your sales process or make better use of your existing leads, this session will provide actionable ideas to help grow your self-storage business.
Speakers
Complimentary for all YSN members
