Members' Networking Event - Glasgow

Martin Newman

Martin Newman, known as the Consumer Champion, is a globally renowned authority in the fields of Customer Centricity and Customer Experience. With a career spanning four decades in the consumer-facing sector, Martin is leading positive change for both consumers and brands. He will be talking about what being 'customer-centric’ or ‘putting the customer at the heart of all we do’ really means. To be truly customer-centric, you must think about all that you do and not just the experience the customer sees. How you treat your own colleagues, your culture, your approach to diversity and inclusion and the environment, your values and purpose as an organisation, how you use technology to empower both your colleagues and your customers, how you move from transacting to building relationships and how you measure what good looks like. These are all building blocks to being a customer-centric business. Martin brings case studies from around the world of brands that do all of this well and what the outcome is.