Event calendar

Following interest from the YBA session at the UK Conference in Telford, YBA will be delivering their Q2 Self Storage Google Ads Benchmarking Report – packed with fresh insights to help you drive more leads at a lower cost. Data from over 60 self storage accounts, 14 million impressions and 11,500 leads will reveal what’s working in 2025 Q2.

Hosted by SSA UK CEO Rennie Schafer, join us for our complimentary, monthly member's only update including the latest sector news. Complimentary for SSA UK and FEDESSA members.

Join us as we say farewell to departing CEO Rennie Schafer at his last UK event before leaving the role. After 12 and a half years leading the association he will certainly have some stories to tell. For this special event we have taken over one of Manchester’s best Italian restaurants, Fumo. We are also hoping to introduce the new CEO to members at this event.

Join us for our upcoming meeting, led by our Chair, Jack Raeburn of Mynet Security, as we explore and discuss the following topics: Types and recommendations for physical perimeters, both indoor and outdoor Advancements in access control, with an emphasis on keyless entry and integration with physical security The growing risks associated with new customers, including the importance of background checks Strategies for 24/7 customer activity monitoring, including options with and without individually alarmed units

Join us for this essential webinar exploring how to keep your self storage facility operating at its best long term.

Do you ever wish you had a clone to answer your business calls when you're off the clock? In this session, Tom Hornby from Spare Space Storage shares how he built an AI phone agent to handle customer calls when he’s unavailable - including evenings, weekends, and those inconvenient moments when it isn’t practical to take a call. Tom believes that reaching voicemail when contacting a business can mean the difference between getting a booking, or your competitor taking the business.

If you’re scratching your head wondering what Google Ads is all about; or it’s already a big chunk of your marketing budget but not convinced it’s working as well as it could, then this session is for you.

Boardroom Bound – How to ‘Say No’ and Progress to the Boardroom

We all know them; those customers where interactions just don’t flow like we want them to. Customers who seem agitated, abrupt or stubborn. In this Hot Topic session, we dive into this customer group to understand what drives behaviour like this, and which practical tools we can use to deal with them more effectively.