10:45 – 11:15

3 mistakes operators make with pricing

30 mins Live Session

Learn from a legend within the industry on the common mistakes operators make when setting their pricing strategies.   Covering price rises on existing and new customers, understanding the value of space and why large size customers are not always good and measuring your pricing strategy.  A session genuinely designed to make you more money through better pricing.


Dave Davies

Double D Consulting

Dave is a well-known and accomplished self storage professional with over 20 years experience in the industry. He spent 17 years at executive board level at Safestore, joining them when they had 15 stores and 40 employees. As a member of the Management Buy Out Team in 2004 and the IPO Team in 2008, he played a major role in the companies success and its growth to a FTSE 250 company, with over 580 employees, 134 stores and revenues of £112m and EBITDA of £64m. Dave was also Managing Director of Space Maker Self Storage (12 stores) for 6 years before it was acquired by Safestore 2016. He is passionate about self storage, the people who work in it and the customers who use it and believes the key to a successful self storage business are the people. Recruiting staff with the right skills, growing their potential through effective coaching and support with the right strategy, an effective sales process, a customer led culture and empowerment to make the right decisions is paramount to both individual and business optimisation. His unique set of knowledge, skills and practical hands on experience has proved invaluable to many businesses in the self storage sector.  He is also a current Board member of the SSA UK.