Alison Gallagher-Hughes, Tillymint Marketing & PR
In this session, we will explore how self storage operators can effectively prepare for, respond to, and recover from crises that threaten their reputation, operations, and customer trust. Delivered by a PR specialist, the session will focus on managing both physical and reputational “disasters”, including floods, fires, and security breaches, as well as negative media coverage and online complaints. Attendees will learn how to build a proactive crisis communications plan, respond confidently under pressure, and communicate clearly with customers, staff, and stakeholders during challenging situations. The presentation will also cover media handling, social media management, and strategies for protecting brand credibility when issues arise. Minimise disruption, shape the narrative, and emerge stronger from unexpected events.
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Alison Gallagher-Hughes
Tillymint Marketing & PR
Alison Gallagher-Hughes is a senior strategic communications leader and founder of Tillymint Marketing & PR, a Midlands-based consultancy supporting organisations across the UK. She helps clients build reputation, influence and engagement through ethical, audience-led communications aligned to clear organisational goals. Her experience spans manufacturing, retail, membership bodies, the pet trade, the built environment and the public sector, delivering PR, digital, content, internal communications and integrated campaigns. Her work has earned industry recognition, including being a winner of the Impact 50 Awards 2025 and a finalist in the Chartered Institute of Public Relations Excellence Awards for four consecutive years. Alison is Chair of CIPR Midlands, leading regional strategy and programming, and serves on the Staffordshire Chambers of Commerce Local Area Advisory Board for Stafford. A Chartered PR Practitioner, she is committed to professional standards and continuous development.
