Members' Conference Session
Chaired by Matt Barbet
Speakers: Chris Hickman, Cuboid & Will Corbett, Storage Operator Solutions
In an increasingly competitive market, standing out requires more than standard promotions, price discounts and “business as usual” advertising. Many operators are finding new ways to connect with customers, build stronger brands and drive demand through creativity and originality. This panel session will share examples of innovative campaigns, bold branding initiatives and creative digital strategies to encourage you to rethink your approach to marketing. Panelists will explain what they did, why they took the risk and the measurable impact it had on enquiries, occupancy and brand recognition. You can stay commercially focused and still experiment with new ideas.