Speakers
Session
The UK self storage industry sells significantly less packaging materials than the USA or Australia. Operators appear to less focussed on taking a retail approach to packaging sales. We sent Christel Land into an established store in the UK to see if she could lift the level of packaging sold. Here the results and how you can improve your profits by selling more packaging.
Christel Land is a popular business coach/consultant and an experienced sales and marketing trainer with extensive experience working in the self storage industry. She regularly delivers sales, service, and marketing training sessions for the SSA UK and FEDESSA. She started out in self storage over 20 years ago and since then she has worked at every level of the industry. It is this experience she brings to her training and coaching. Christel also works with web design and specializes in building smart booking systems for self storage websites. She is the author of the only book to date on sales in the self storage industry. Combining her engaging training style with an enormous amount of industry knowledge, Christel will give you all the tools you need to grow your sales skills and improve your performance.