The Business Finance Lifecycle

10.35am – 10.55am BST, Thursday 30 April 2026 ‐ 20 mins

Room: The Trade Show

Theatre Session

Designed for new and emerging self storage operators who want a clear understanding of the financial journey from start-up to sustainable profitability, this session will outline the typical lifecycle of a self storage business, from initial investment and development through to stabilisation, growth, and long-term returns. Attendees will learn what to expect at each stage, including development and opening costs, early trading performance, lease-up timelines, cash flow management, and when facilities typically reach breakeven and profitability. The presentation will also explore funding options, debt management, and strategies for navigating the challenging early years, helping you to plan more confidently, manage expectations, and build financially resilient businesses from day one.

Speakers

Alex Henney

Squab

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Alex Henney

Squab

Alex has 8 years of experience in the self storage industry. Alex owns and operates Squab Storage which has a growing number of locations based across the Midlands. Prior to his involvement at Squab, Alex spent almost 20 years working within the banking sector at firms such as JPMorgan, Citigroup and Credit Suisse. Alex joined the board in July 2021. Squab Storage, Evesham won Independent Store of the Year in 2021.