Chaired by Simon Forrester, SSA UK
Chris Lenehan, AEW Architects and Jeff Stokes, DMWR Architects
Self storage design is undergoing a major transformation. Once dominated by basic, utilitarian buildings, the sector is now creating sophisticated, people-centred facilities that integrate seamlessly into urban and mixed-use environments. This forward-looking panel will explore how self storage architecture is evolving and what this means for operators, developers, and investors. Drawing on best-in-class examples, panellists will discuss the shift from purely functional structures to experience-led spaces that strengthen brand perception and customer loyalty. The session will examine urban integration, adaptive reuse, premium materials, and innovative solutions for compact sites, as well as how design is shaping the customer journey through intuitive layouts, welcoming interiors, and hospitality-inspired spaces. Rising consumer expectations, technology integration, and smart security systems will also be key themes. Looking ahead, the panel will consider the impact of regeneration, automation, and AI on future facilities. It will conclude with practical guidance on why standardised designs are no longer sufficient and how context-led architecture can improve planning success, community acceptance, and long-term performance.
×
Chris Lenehan
AEW Architects
Chris is an Associate Director at AEW Architects, a B Corp Certified and AJ100-listed practice operating nationwide. A recognised specialist in the self storage sector, Chris works with independent, national and international operators to deliver high-performing new-build, refurbished and hybrid facilities. He understands the commercial drivers behind successful schemes - from site optimisation and planning strategy to operational efficiency, customer experience and long-term asset value. With experience spanning industrial, retail, leisure and residential development, Chris brings a broad market perspective to self storage, applying intelligent, efficient design solutions that future-proof assets in an increasingly competitive landscape. He works collaboratively with clients, consultants and stakeholders to translate operational insight into commercially resilient, design-led outcomes.
×
Simon Forrester
CEO, SSA UK
Simon joined the Self Storage Association UK in September 2025, having previously led a range of trade associations and professional bodies at the UK and European level across such diverse sectors as jewellery, construction, healthcare, business tourism and public health pest control. He is responsible for the strategic direction of SSA UK and leadership of the staff team. Simon has an MBA from Birmingham City University.