Association Update

10.20am – 10.40am BST, Wednesday 29 April 2026 ‐ 20 mins

Room: The Ludlow Suite

Members' Conference Session

Simon Forrester & Helen Bourke, SSA UK

Twelve months in the Association is a long time, and with a new CEO and many new plans in progress, change is inevitable, so there is plenty to update members on this year. Simon and Helen will be covering the revised MAP and new contracts for Scotland and Northern Ireland, an update on the success of Storer Check, additional or enhanced member benefits, launching new initiatives such as the Member AI Assistant and Store with Confidence project, outlining the Association's push on technology to support members and providing the results of the annual member surveys. It’s a lot, but someone’s gotta do it!