Breakfast with the Stars - 2 October
Start your day in small group sessions with genuine industry experts on subjects that are important to you. Each person will host a table where you can come and hear their insights and ask them questions. Move between the tables throughout the session to cover as many topics as you wish.
8.00am - 9.30am with cooked and continental breakfast, juice and tea/coffee provided.
Definitely worth getting up early for!!
Pricing Policies to improve your bottom line
Pricing is possibly the single most important process in your
business yet often operators do not have clear pricing polices.
Reacting to your competitors and random discounting is not
the way to maximise your profits. Learn from an true legend of the
industry with 17 years’ experience within both major operators and
Self Storage Marketing
How do you give your company a strong brand identity whilst
staying relevant in the era of social media? And why is it that the
most effective marketing is often achieved on the most modest of
budgets? Explore these and other marketing related topics with
self storage veteran and marketing expert Christel Land.
The European Self Storage Market
Which markets have grown the most significantly, which have
the most potential, which are the star performers and who is
struggling? Explore the results of the European Storage Report
in more detail and learn from Ollie’s wealth of experience on the
European self storage industry.
Social media marketing and customer referrals
Learn how social media is becoming the platform to get referrals to
your business. Why every store needs a Facebook page. How to
manage Google reviews. How to use social media to engage your
local communities. How online interaction with your customers
can improve your Google ranking.
How podcasts and blogs can boost your business
Dean is the self storage podcast king having successfully broadcast
a range of podcasts in other industries he now interviews self
storage personalities in his Hacking Self Storage Podcast that airs
twice a week. Dean has been in the self storage industry for 7 years
and is passionate about the industry. Learn how you can use podcasts
and blogs to raise the profile of your business.
How suppliers can help keep your self storage facility safe
Adrian Starling & Travis Morrow
Self storage customers want reassurance that their items are safe.
With continuous innovations from materials to technology, let’s
look at areas to help meet your customers safety expectations.
Young Storage Network
Come and discuss how the Young Storage Network is developing.
Learn how you and your staff can benefit from being part of this
exciting network. Hear about the new online training modules they
are developing and how they are working together to raise the
standards of the industry. Open to both our young professionals
and their employers.
Ensuring your customers have adequate insurance
Customer’s goods insurance does not just provide protection to
your customers but also to your business as the recent fires in self
storage stores have shown. It is important that your customers have
insurance and the correct level to cover the replacement value of
their goods. Learn how you can encourage your customers to
fully insure their goods.
Do it legal, do it right
Lindsey is the legal authority on self storage having written the
last 3 versions of the standard storage agreement in the UK as
well as the Manual of Advice and Procedures (MAP). This is your
chance to ask questions about the sell up process, deceased
storers, chasing bad debt, completing the contract and terminating
a customer. In fact, anything related to self storage law.
Container Based Self Storage
Container based self storage is the fastest growing segment of self
storage in Europe. New operators use it as a cost effective means
of entering the industry. Established self storage businesses also
use containers on areas of land they are yet to develop. Large
units with drive up access, container based storage can provide a
different storage solution for you. Come along and listen to these
two container experts.